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What Should a User Experience Optimization (UXO) Expert Do?

What a user experience expert should do
About the author:

Ryan O'Connor

Ryan has helped build compelling experiences for startups and Fortune 500’s around the globe, a passion he draws from his endless curiosity of psychology, computer interaction, and company culture. A published author and mentor with an M.S. in Human Factors, Ryan is on a mission to help companies discover the balance of creating delightful digital experiences while achieving business goals.