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Business Owners: 7 Reasons Why You Might Need a UX Review

If you’ve been paying heed to the tech industry news lately, the term “user experience design” has been receiving a lot more clout and attention.  

And for good reason.  

Like we’ve mentioned before, UX design is great for your bottom line and fundamental to the building of any digital product or service.  

Great user experience design work is what scaffolds your business and helps you achieve your most exciting (and ambitious) goals within the tech industry.  

Investing in UX can have a tremendous payback (over a 100X ROI and huge savings on error prevention, among other benefits), but the upfront cost can be pretty steep.  

And an overall redesign of your UX system might not be the way to go when you don’t have the budget for it–especially when you aren’t sure of the long-term plans for your business or don’t have quite the capital to pull it off.  

So if you know you need to make modifications in your business’s user experience design and interfaces, but want to do so at a lower cost, what are your options?

One of your options is getting a UX review done on your project.  That’s what GobySavvy specializes in in particular: lean and efficient UX reviews.  But what does a UX review actually entail?  Well, to clear things up a bit, we wanted to describe various elements of a UX review that might be useful to understand before you pursue one.

Bonus: Free Exclusive Download: Conversion Optimization Checklist.

1. Meeting Overall Business Goals

So the goal of any business (digital of otherwise) has to be well, a goal.  It’s not just a series of unstructured successes.  Chances are, you’re looking for specific improvements to your bottom line and/or core objectives.  

For example: you might be trying to reach new audiences, sell various new products, or increase conversion rates by a set percentage.  One of the primary motivations behind getting a UX review done is ensuring that the UX of your site is actually designed to meet those goals. In other words, it helps you bridge the gaps between idea and execution.

2. Setting the Right Digital Store Front

Think about any physical business (aka a store).  If that business’s shop window were dusty, cluttered, or nonsensical, would you shop there Chances are, unless you had no other options, you wouldn’t!  The same is totally true for digital business. 

Your UX is like your storefront.  

It shows your customer how much time and attention you invest in their experience. A UX review is an opportunity to declutter your storefront and make sure your customers get an easy-to-use, engaging digital space.

Time to give your digital storefront a squeegee clean!

3. User Flow and Navigation

The importance of smooth user flow and navigation cannot be overstated!  If your user finds it difficult to get from one end of your website or mobile app to the other, you can guarantee a drop in retention rates.  

One of the biggest services a UX review can offer you is a bird’s eye view of your user flow and navigation and a zoomed-in, detailed set of suggestions to edit the flow..

It’s important that your user flow is as precise and smooth as it can possibly be. For the everyday user, the UX should essentially disappear–users shouldn’t have to think about it because the product navigation is so intuitive.

Like a transit system, UX navigation should be totally intuitive!

4. Copy and multimedia content

You wouldn’t think that UX reviewers look at the copy and images/videos on your site or mobile app, but they certainly can!  

Looking at content from a UX perspective means answering one fundamental question: does this content enhance (and also simplify) the user’s experience, and if not, how can I fix it?  

To get calls-to-action and “about me” descriptions just right (and just in tune with the overall “feel” of your product) it’s ideal to have a combination of copywriters and user experience experts look at it.  You wouldn’t want a call-to-action button that puts people to sleep, now would you?

5. Color psychology

Now this might be out of left field, but the colors of your mobile app or website are incredibly important to the meanings you want to convey. Over 80% of users consider color the primary reason they purchase a product, and over 90% use visual experience as a primary factor in buying a product.

If your product has a solid visual impression, it will build excitement, maintain interest, and increase brand loyalty!  A UX review can help you identify what colors you need more of on your main page, for example, or whether your call-to-action buttons need to be in louder colors.  

It can also help you pinpoint areas that need more white space, or more muted colors in general.  These are quick tweaks you might not think to make on your own, but a UX review expert can offer them to you with just a few glances–and as a result,up your KPI’s drastically!

Bonus: Free Color Psychology eGuide

6. User personas and types

One of the core elements of UX design, and by extension UX, is a user ‘persona’. ‘Persona’ in this case doesn’t refer to a disguise or alias–it refers to a person or persons whose set of characteristics informs the design decisions you make along the way. 

Personas can feel a bit heady and theoretical but when you’re undergoing a UX review, keeping in mind who your user is (or who your multiple types of users are) can help rigorously inform how you approach design, copy, and other decisions.  

For example, you wouldn’t want a flashy site with smaller, sans serif text if your user base is generally over the age of 65.  Sometimes the “coolest” design isn’t the one that’s going to work–and a UX review expert can help point that out to you.

3 UX personas for business

7. Applying Psychology to Work For You

UX review experts are great at capturing the latest trends in psychology, design, and overall UX best practices and actually making them work for your business.  Instead of trying to keep up with scrolls of that knowledge on your end, you can snag a UX expert to apply just the principles that work for your particular vertical.  That way, your site is able to keep up not only with what your users need but also anticipate what they will eventually expect.

Do you want to know how to improve conversions and engagement with User Experience? Grab a UX Score to get started!

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About the author:

Ryan O'Connor

Ryan has helped build compelling experiences for startups and Fortune 500’s around the globe, a passion he draws from his endless curiosity of psychology, computer interaction, and company culture. A published author and mentor with an M.S. in Human Factors, Ryan is on a mission to help companies discover the balance of creating delightful digital experiences while achieving business goals.