The Importance of User Experience Optimization (UXO) [INFOGRAPHIC]
Good UX matters because users matter, and without users any product or service will falter and disappear. Imagine if you went through a day where all the faucets worked the way you expected them too, your doors were clearly marked push and pull, your chairs fit perfectly under the table at the right height for your body, and all the buses came on time.
Maybe your soda can even fits just right in the cup holder, and the armrest is big enough to accommodate you and your seatmate.
That’s what good UX feels like in the real world—so pleasant, that you at some point you don’t even notice it’s there.
It just whirrs in the background, enhancing your day. It’s smooth. But that level of design perfectionism is often difficult to achieve. It requires a lot of time, expertise, and resources (money). It also tends to require a dedicated staff who are skilled at scoping out who your product users are and figuring out what makes them tick. That’s where UXO (user experience optimization comes in).
Once you’ve got some kind of application flow in place, maybe with some wireframes or even your final product, a UXO expert can help you identify the pitfalls and how to fix them.
UXO experts are good at recognizing what portions of your user flow are ‘clunky’ or annoying. They can help you minimize paths while maximizing usability.
They can also help you make sure it’s clear to your user what the original script you worked out is, and how they can navigate easily through your product.