The UX Optimization Blog

GobySavvy was selected as one of the top email marketing agencies in the world in 2019 by Clutch.co

Timing, as they say, is everything. Not only in life and love, but also in the online marketplace as well. The difference of a couple of seconds or even a few pixels can mean that an otherwise successful message will fail to convert. Luckily, there are examples of sites that have timing down pat. These sites know how to anticipate visitors’ thoughts, needs, and wants and serve up the right things at the right time. Take a look at how they strike while the iron is hot!

What’s your user experience costing you? The question may not have even crossed your mind before. After all, it’s normal that some users will leave your site without taking action, right? That percentage is what leads to your bounce rate. But when you consider just how much a poor user experience may be contributing to that number, the result is particularly staggering.

If you’ve ever thought of having a UX (user experience) review done for your eCommerce website, you may be wondering what really happens behind the scenes. The fact is, it’s about much more than just design. An eCommerce UX review assesses your website’s usability as it relates to vital customer experience touch-points. But UX reviews don’t just benefit consumers. They also provide detailed insights and measurable results when applied to business goals, helping your organization to, Increase conversion rates, Reduce customer support costs, Cut re-development costs and Increase brand awareness.

We believe in user experience design’s core philosophies: designing for real people, attention to both detail and the big picture, and thoughtful combinations of creative and technical practice. But user experience work–and in particular, its foundational principles–has applications and implications for fields outside of design and tech. So here are some humble (and bold) suggestions for how advertising can learn more from its geeky and fast-moving cousin, UX design.

We believe in designing for life. That digital experiences should add value to a person’s life. That experiences should solve problems, not create them. That people remember experiences, not products. This takes a deep understanding of human psychology, of designing for people, and for the businesses that serve them. Since we were founded in 2015, we’ve had the pleasure of building new digital products for entrepreneurs, introducing UX strategy to SMBs, partnering up with established agencies, supporting Fortune 500 internal teams, and conducting thousands of UX reviews for everyone. Want to know why we chose the name “GobySavvy”? Read this article! picture Wh

All innovation comes from frustration, trust us. So we want to dedicate this post particularly to all of you who are just getting started in the exciting new world of digital entrepreneurship. Hats off to you and, more importantly, here are some tips to get you started.

Here’s something we’ve all heard before: the customer comes first. Usually that statement is presented in the context of customer service, but it’s important to realize that great UX is really another service your brand can provide to customers. It’s the main reason we conduct UX reviews. By applying scientific research, psychology and design principles, and studying current trends, we’re able to improve the experience customers have when interacting with your website.

And an overall redesign of your UX system might not be the way to go when you don’t have the budget for it–especially when you aren’t sure of the long-term plans for your business or don’t have quite the capital to pull it off. So if you know you need to make modifications in your business’s user experience design and interfaces, but want to do so at a lower cost, what are your options? One of them is getting a UX review.

We have to be open to possibilities that don’t always look like the same old data, and accept that uncertainty is part of this funny business of engaging with users and making them happy. Generalizations and dogmatism won’t help us get there. But how do you embark on that process of actually embracing uncertainty and set yourself up for not only UX success, but UX innovation? Here are a few tips to get you started.

Design suggestions are often contradictory, narrow-minded, updated with the times, or simply inapplicable to a specific product. Every digital experience and every digital audience is different; the design rules you choose to apply should take that uniqueness and diversity into account. So what are some “famous” (or infamous) design rules that you might want to break, at least now and then? Read on.

Wireframing is only useful if we do it right. Read on for some of our top tips on making wireframes thoughtful, elegant, and testable.

This infographic shows the top 5 goals of a user experience optimization (UXO) expert. These include scientific study, business strategy, information architecture, creating compelling content, and optimizing user interactions.

What does it really mean to design technology that is meaningfully available to people with all kinds of experiences and abilities? How do you design products that are accessible, particularly to those who are traditionally left out or go unconsidered by product designers in all kinds of fields?

There’s a strong set of intangible benefits to be had from investing in UX–especially if you’re trying to build user loyalty and even create internal satisfaction with your product team. But design also has strong numbers to show for itself, business-wise. Want to know how much good UX can make you in the long run? Read on.

Landing pages are key to making great first impressions. Find out how to make yours smarter and more usable with some UX fundamentals.

Here we present 5 reasons why User Experience Optimization (UXO) will become a part of companies SEO strategies. Google wants to create the best search experience possible, and sites with good UX are now rewarded by being placed higher in search rankings.

Checking if your links work is the UX equivalent of checking if you have dangling modifiers in your sentences. It’s just like spelling and grammar: if it’s good we won’t notice it, and if it’s bad it’s glaringly so. So click through one, two, three more times and make sure everything that needs to be linked anyway is already there!

How can you make your users feel welcome in the world you build with your product?

Recently, Forbes ran an article about how liberal arts degrees have become ‘tech’s hottest tickets’. And there are certainly myriad ways in which people who think creatively and philosophically can contribute to tech companies. You can’t just run with good code and a few bread-and-butter principles and expect your users to come flocking...

None of these brainstorming exercises can replace or build foundationally good UX or business on their own. They’re just intended to help you shake things up. That’s the purpose of UX/UXO consultants, like those at GobySavvy, as well: to help you step outside of your own perspective for a while so you can approach the questions with fresh eyes and curiosity.

So what does creating good user flow look like when you’re in the middle of UXO process? When you’re working with a User Experience expert, they’ll be able to give you feedback on this piece in particular.

UXO relies on the expert knowledge of a few who really understand what makes users tick, without having all the specifics, or requiring the same hurdles as an intensive user research process.

Personas are useful because they help you get into someone else’s head. If you’re Steve Jobs, you can get away with designing for yourself your whole life and build something spectacular. But most people aren’t so gifted and you need something to go on to get outside your own realm of experience.

Once you’ve got some kind of application flow in place, maybe with some wireframes or even your final product, UXO can help you identify the pitfalls and how to fix them.

Design should be human-centered, not product-centered, first. A few famous product flops across time have lost sight of just this message because the developers gotten too obsessed with how cool or interesting they are.

Inside you will find a constantly updating list of usability, design, psychology, and UX principles that are used in modern digital products. All of the experts here at GobySavvy use these key principles to conduct UX Reviews. If you are conducting a UX Review of your own website or app, the links below will act as a great checklist.

UX is a huge buzzword. What is User Experience, and how is it applied in the real world, and the digital world?

It’s estimated that approximately 20% of people could benefit from accessible technology. It’s a challenging topic since different people have different needs and many businesses are unaware of how to account for these needs. Some users identify as being disabled and others don’t. Visual, hearing, and mobile impaired users are just a few examples of people that need accessible technology.

We have all heard the story before. A development shop, filled with talented developers, is building a new website or app for their client. The project’s requirements have been discussed, such as what features and functionality to build. The client requests the latest technology and look & feel that will “wow”...

A beautiful user interface (UI) can only go so far to sugarcoat a bad UX. Therefore, it is important to not only invest in good UI, but also in great UX. The following is a list of 5 areas for which a well designed user experience will help grow your brand...

A good user experience designer will not only be able to spot out all the UX and usability bloopers, but also provide critical recommendations for a better user experience. However, it is not always the case that a team can afford a UX designer, so they conduct UX reviews themselves. Below is a list of five common critical mistakes that reviewers make and how you can avoid making these same mistakes:

UX Reviews save time, money, and give web and development teams a fresh, outside perspective into a digital project. Learn why and when your company should conduct a UX review.